Media distribution today includes pop-up channels, feeds to social media, targeted advertising, and ad hoc requirements for major events in multiple languages. By removing the cost of our basic AMPP Playout product license, we will make it accessible to more customers, enabling them to deliver the content they create and manage on AMPP effectively.” We believe that Playout is one of these features and that it should not be a premium/chargeable feature. Just like any operating system, there are some core capabilities that should be included because they are essential for most applications. AMPP has been created to meet the needs of modern media companies and has the flexibility and functionality to become the de facto operating system for media workflows. The move builds on Grass Valley’s GV Media Universe vision of providing a digital ecosystem that allows media companies to use on-premise, cloud or hybrid to build live production environments that suit their needs today, while adapting to future demands.Īndrew Cross, CEO, Grass Valley, said: “Making AMPP Playout free is an exciting move and one that will change the media technology landscape. The core AMPP Playout functionality will be available free to customers from June 1. At its NAB Show press conference, Grass Valley announced it will no longer charge for Playout on its GV AMPP (Agile Media Processing Platform), making the cloud-native solution accessible to many more media and entertainment companies.
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